Connected Car Fueling Internet of Things
By Maxine Bingham, Editor-in-Chief
According to a U.S. Census Bureau ”2006-2010 5-year American Community Survey” about mega commuters in the US, there were 600,000 mega commuters in the US, traveling 90 minutes and 50 miles to work, and 10M travel an hour each way. 79% of the mega commuters drive alone. The San Francisco/Bay Area is the worst in the nation for distance and time.
This is one reason why the auto, or Connected Car, market is a major one for the Internet of Things (IoT). Living in our cars is not just a truism; it’s true. And, these mega commuter data obtain for the world, especially in developing geographies.
According to Markets and Markets in its “Connected Car Market (2013-2018)” study:
The total shipments of connected car in 2012 are expected to grow at an estimated CAGR of 41.2% from 2013 to 2018. This would account for more than 50.0% of total global car shipments by 2018.
Various connectivity solutions such as LTE, 3G, Wi-Fi, and HSPA are being bundled with OEM manufactured cars, apart from the existing traditional connectivity such as Bluetooth and 2G.
North America and China would lead the way in LTE adoption, while 3G would get a boost from European countries and India.
Middle East, North Africa, and emerging economies in countries such as Indonesia offer a better opportunity for traditional connectivity solutions.
Telematics (i.e., computers and electronics) products and connectivity modules are set for high growth during the forecast period, i.e. from 2013 to 2018.
Automotive semiconductor industry to reach $18 billion by 2018
The growth of end product market such as display and screen is directly linked to the OEM shipment of the connected car market.
Aftermarket service is likely to witness the highest CAGR from 2013 to 2018.
According to AT&T, services for the connected car include (1) advanced diagnostics, (2) family tracking (how far has my teenager gone), (3) enhanced safe driving via telematics, (4) wireless ability to remotely warm, find one’s car in a parking lot or open locked doors, (5) voice recognition for safer, and more convenient, hands-free driving (how many of us take meetings in our cars), (6) accessing automotive app stores (opening up more opportunities for businesses and entrepreneurs), (7) vehicle updates of firmware so trips to the dealer aren’t needed (8) rear seat entertainment, including accessing the Internet and (9) connected media for downloading music, maps and streaming media.
As the technology becomes a reality, manufacturers and auto companies need to be cognizant of dangerous security vulnerabilities. As Freescale notes on their web site:
“Automotive security goes far beyond the traditional immobilizer to prevent car theft. While this is still important, software integrity within the car and protection from car network attacks are gaining equal importance. As cars cease to be "islands" with content and functionality isolated from the outside world, the connected vehicle is exposed to new remote threats from hackers and attackers.”
While the connected car is an exciting use of IoT inventions, those who offer wireless and services over the Internet, must address security in order to avoid what could be serious consequences for malicious hackers, or even terrorists.